roebuck-0003 (1).jpg

Inspired by Everywhere

Like its creator, Guy Roebuck, the Diviso is well-traveled, with influence from all over the world.  The textured two-colored dial took inspiration from the metal corrugated roofs found in Texas, while the case back is a not-so-subtle head nod to Round Rock Texas.  Containing features often found on both racing watches and diving watches alike, the Diviso is an homage to sport watches without the sacrifice of class. Dress it up, dress it down, the Diviso was created to be your daily driver.

Our Story

Screen Shot 2021-03-09 at 3.20.15 PM.png

My name is Guy Roebuck, Founder of Roebuck Watch Company.

A New Zealand native transplanted to Round Rock, Texas after more than a decade in London, U.K. —dispelling the myth that kiwis can’t fly!

I spent 20 years in the field of architecture as a residential drafter, which wasn’t giving me the opportunities to explore my inner designer/artist, and even longer buying (mostly) and selling watches for my own collection.

I started Roebuck Watch Company in 2015 after an “ah-ha” moment while on a home-visit to New Zealand.  During a discussion with friends about what we would really like to do if money was no object—I answered “I would love to design watches.”

Four fundamental elements drive my design philosophy: shape, color, texture, and quality.  My mission is to craft watches that stand out from the pack. My goal is to create quality watches that look great and will stand the test of time.

ROEBUCK REVIEWS