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My name is Guy Roebuck, Founder of Roebuck Watch Company.

A New Zealand native transplanted to Round Rock, Texas after more than a decade in London, U.K. —dispelling the myth that Kiwis can’t fly!

I spent 20 years in the field of architecture as a residential drafter, which wasn’t giving me the opportunities to explore my inner designer/artist, and even longer buying (mostly) and selling watches for my own collection.


During a discussion with friends about what we would really like to do if money was no object—I answered “I would love to design watches.”  And then formed Roebuck Watch Company! Our first release, the Diviso, launched in 2020) after an “ah-ha” moment while on a home visit to New Zealand. 

Four fundamental elements drive my design philosophy: shape, color, texture, and quality.  Our mission is to craft watches that stand out from the pack. My goal is to create quality watches that look great and will stand the test of time.

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